The Illusion of Hype Culture

And a case to redefine luxury

Sarah Snook as Shiv Roy on Succession | PC: David M. Russell / HBO

If you’ve recently scrolled through Instagram or TikTok, you’ve likely encountered posts about “Quiet Luxury” style, exemplified by the Roy family of Succession and Gwyneth Paltrow’s impeccably chic courtroom attire. The trend suggests dressing in subtly luxurious classics that seem basic…